I Turned My Kitchen Beauty Experiments Into a Thriving Business: Jessica Iclisoy

california baby

Before “Organic Was Trendy”, This Balanced Babe Turned Her Kitchen Experiments Into a Thriving Business: Meet Jessica Iclisoy

Our team is always on the lookout for entrepreneurs who have a vision and are passionate about creating a product niche.  Jessica has the kind of pioneering spirit that helped her launch her kitchen experiments into a thriving business: California Baby .  Almost 20 years ago, Jessica created her own natural, non-toxic baby products and today her company works with leading raw material suppliers to create safe, new and improved green ingredients.  As a result, Jessica is nationally recognized as an expert in natural living.


california baby
source: California Baby Instagram

BB:  You started your thriving business by experimenting in your kitchen?  We’re curious about this process…can you give us more details?

In the beginning, it was very much trial and error in my kitchen. When creating skin care products, a percentage change can make a big difference to the finished product, so I spent a lot of time working to understand what my preferences were, such as thickness, foaming and amount of scent I thought worked best.


california baby
source: California Baby Instagram

BB: Back in 1995, there was no such thing as a “baby organic market”.  You must have realized that you were creating a niche market.  Did success happen overnight or were there setbacks along the way?

In my mind I was working to fill a need for a product that I felt was very important and completely overlooked. I wasn’t thinking that I was creating a whole new category that didn’t exist, nor was I looking to start a business, for me, it was a passion project. The product was immediately successful in that people loved it and bought it, but I purposely did not try to expand too quickly, I wanted the product to find its own way and market. To grow in a natural and organic way. I didn’t have setbacks per se, but I did have to spend a lot of time educating people on why my product was so much better and healthier for the skin than the products that were on the market, even in a natural food market! As a big believer in organic, I also worked to educate people on its merits and why it was worth the extra cost.


california baby
source: California Baby Instagram

BB:  What was the best advice you received along the way to creating and growing your company?

The best advice I received was actually more in the form of encouragement. I was talking to a lady who was in the beauty business and was very sharp and I had a lot of respect for her. She asked me how many years I had been in business, and at that time, I hit my five year anniversary. She said, oh, you’re fine—you’ve passed the “go out of business mark.” That gave me great confidence and was definitely a milestone for me.


california baby
source: California Baby Instagram


BB:  With such a busy schedule, do you have any go-to healthy snacks or meals that you prepare regularly?

Yes. I have a whole system! If you saw my kitchen cabinet, you would see it is filled with Life Factory glass bottles and stainless steel thermos. Every morning I prepare drinks for the day and carry them in our California Baby insulated cooler;  I usually tote around 6 bottles. One will have a smoothie that contains dandelion greens, soaked raw almonds, and various super green powders. Another will be a cucumber and mint drink, water with a tincture of Echinacea and garlic, a small bottle of pressed juice that I make and freeze, and finally, a thermos of green tea or bone broth.


california baby
Source: California Baby Instagram

BB:  Can you share a few of your favorite natural beauty remedies?

I always remind myself that our skin is a direct reflection of our health and lifestyle. So first, I work to stay healthy and well hydrated. A light daily exfoliation is also a good idea—for face and body. I don’t like scrubs as I think they are too harsh. I created for our kids line a light yet effective facial cleanser, kids #superclear face wash that contains the natural exfoliate taken from willow bark. Use it everyday with a natural konjac sponge and your skin will glow.


california baby
source: California Baby Instagram

BB:  How do you maintain the Balanced Babe lifestyle?

For me it’s very important that I have time to re-charge because I output a lot of energy and am constantly on-the-go. I make sure to exercise 3-4 times a week—this is key to keeping my stress level in check. I eat zero junk or packaged food, which means that my diet is clean and supports an active lifestyle. I’m also a big believer in massages whether deep tissue or lymphatic massage. Meals with family and friends help to keep me connected and remind me to relax, be giving and have gratitude.


Ok mom readers – if you are feeling super pumped after reading this interview and you are dying to try out California Baby’s non-toxic formulas, we are hosting an awesome giveaway packed with goodies! Follow the Rafflecopter instructions to enter and good luck! 

California Baby is giving away a Eucalyptus Ease Tote to one of our lucky readers!


  • 8.5oz Eucalyptus Ease™ Shampoo & Bodywash
  • 6.5oz Eucalyptus Ease™ Everyday Lotion
  • 2oz Eucalyptus Ease™ Bubble Bath
  • Tote Bag

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  2. Mckenzie says:
    I use non toxic organic cleaning products for the home!
  3. Michelle says:
    I promote a non toxic environment in our home by installing a charcoal air filter in our furnace return. This not only cleans the air in our home better than just a regular filter but it also eliminates any household odor from pets or cooking.
    1. Sarah Baker says:
      Charcoal air filters are awesome!! I've been trying to find one to use in my home!
  4. Ranique says:
    I can't wait to use these products on my little girl due on the 17th
  5. April P says:
    We don't buy anything for our son with flame retardants or other harmful chemicals. We love California Baby products!! It's all we've used so far for our son :)
  6. Heather Clark says:
    I make my own salves and cough medicines which I store in glass jars that I can wash and re-use. That way we're using natural remedies and cutting down on waste.
  7. kara kudro says:
    we use cloth diapers and wipes
  8. serena says:
    We try to use non-toxic and all natural products whenever possible.
  9. Shannon Baas says:
    we try to avoid chemicals as much as possible.
  10. Danielle D says:
    we try to use natural cleaning products.
  11. Jonathan says:
    Eat organic, clean chemical-free, but most importantly speak to each other with respect.
  12. Stephanie Liske says:
    We try to wash everything we have in non toxic cleaning supplies.
  13. I use natural and non toxic cleaning supplies and toiletries at home.
  14. Denise S says:
    I try to buy green cleaning products when I can.
  15. Stephanie V. says:
    eating organic, using non-toxic cleaning solutions tvollowitz at aol dot com
  16. Erin F says:
    I try to use reusable products as often as possible, not only to reduce waste but also to avoid exposure to the chemicals used to bleach and manufacture the disposable items.
  17. Cynthia C says:
    I do a lot of cleaning with vinegar to be safe from chemicals.
  18. tracy davis says:
    We try to use non-toxic and all natural products when we can.
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  20. LaTanya says:
    we try to not use harmful chemical for cleaning or washing our clothes
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    i love organic and natural products expecially for my littles!
  22. Cindy Peterson says:
    I have removed all the chemicals that I used to used to clean the house. I now use simple natural cleaners like vinegar and lemons. I use soap and not detergent in the laundry.
  23. Erica B. says:
    Keeping good food around.
  24. jules m. says:
    we use vinegar and baking soda, and essential oils to clean the house!
  25. Tamara Baker says:
    I use vinegar and baking soda to clean pretty much everything in my house.
  26. I like to use all natural cleaning products.
  27. Megan Z says:
    We use all natural products and buy organic. :)
  28. Meghan B says:
    Non toxic cleaning agents
  29. chris z says:
    i try to use non toxic products
  30. Amie George says:
    We use a lot of natural homemade cleaners in our house.
  31. Ashley C says:
    I make my own cleaning solutions!
  32. We've swapped out commercial cleaners for ones that are gentler to us, and to the earth. We walk or bus more than we drive, and we try to eat whole foods instead of processed ones.
  33. nickie says:
    we try to use natural cleaning products.
  34. Danielle Magee says:
    I try to use natural cleaning products as much as possible.
  35. Sharon Cubic says:
    I always try and use non toxic cleaning supplies
  36. Liberty says:
    I love to try natural home cleaning recipes for our home
  37. I like to try to clean the house with natural products.
  38. anna powell says:
    I use non toxic organic cleaning products
  39. Kelley Powers says:
    I no longer use harsh chemical cleaners in the house
  40. Danielle Marie says:
    i use natural and organic products whenever possible.
  41. Inda Blackwell says:
    I prefer to keep my cleaning non toxic by using baking soda and vinegar!!
  42. Jennifer Reed says:
    Another way I promote a non-toxic environment for my family is by using natural laundry detergents.
  43. Summer B. says:
    We use baking soda, lemons, and vinegar to clean the house.
  44. Sara S says:
    We use cloth diapers, napkins, and paper towels. Lots of vinegar for cleaning.
  45. jaimeb says:
    I use only non toxic, organic cleaning products in my home. Including laundry detergent and body washes/shampoos.
  46. Carolyn Daley says:
    We keep things cleaned using organic products and wash our hands to prevent the spread of germs.
  47. susan smoaks says:
    we purchase organic household products to use around the house
  48. Jennifer H. says:
    We use natural products.
  49. Jennifer M. says:
    I try to use non toxic cleaning supplies.
  50. Megan C says:
    I used cloth diapers and we clean with non toxic cleansers.
  51. Tabatha :D says:
    Healthy living is a continual growing process for me. There is so much to learn. I used to say I eat healthy but now I say I eat healthier (healthier than I used to). Thank you for the giveaway.
  52. Stephanie Dunn says:
    Organic all the way!
  53. Jill H says:
    trying to use natural things like vinegar & baking soda for cleaning. I use natural toothpaste & deodrants
  54. Jessica Mcfarlin says:
    I used reusable bags when I'm shopping as much as possible. I also use cloth diapers and non toxic cleaners
  55. John H. says:
    We try to use natural products when we can.
  56. james jenkins says:
    I use as few chemicals as possible, preferring organic-based cleaners, soaps, shampoos, etc.
  57. Sylvia Rinck says:
    Lots of Seventh Gen products, and air purifiers!
  58. Bridgette Mahmood says:
    We use natural cleaning products.
  59. Irene C. says:
    By buying organic produce
  60. I use 'green' cleaning products, and buy organic produce!
  61. Darlene Cruz says:
    Use all natural non toxic products, recycle,green products.
  62. Candie L says:
    Wereuse as much as possible. Thank you
  63. Dorothy Deakyne says:
    I use all natural products that I can or make my own natural products
  64. I like to use natural products to clean the house with and avoid chemicals.
  65. allison says:
    i try to buy all organic. thanks so much for the chances to win.
  66. Taryn T. says:
    We use essential oils for cleaning, and medicinal purposes.
  67. jill rivera says:
    I use white vinegar with lemon rind that has been in a dark place for a month. It infusing in the vinegar.
  68. Try to purchase organic and contribute on Earth Day
  69. Melanie Comello says:
    By using strictly non toxic household cleaners. My little girl is super sensitive, even to some of the not so harsh cleaner smells, so I've had to learn to look for and sometimes even make my own alternatives.
  70. Jennifer Hayden says:
    I use natural cleaners as much as possible.
  71. Cheryll Shubert says:
    I always try to buy non-toxic cleaning supplies. I feel better with an infant in the house and it's so much better for the environment.

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